Creative Process Outsourcing to the Philippines

Given the Filipinos’ inherent creative talent to design print materials to product models to animation projects, the Philippines can be the ideal destination for creative process outsourcing (CPO).

 Creative Process Outsourcing contracts the creative processes, or pieces of creative processes, to third-party serviceproviders. 

CPO is generally used as a competitive strategy.  Agencies and creative studios typically outsource the more mechanical or technical aspects of projects while creative design is kept in-house.

This way, creative studios able to retain the best creative minds while reduce production costs. 

These agencies and firms are able to bid on projects more aggressively, as a result.

Creative industries and firms have used CPO to their business advantage. These firms are involved in animation and game development industries, music and sound engineering, advertising, film, industrial design, architecture, comics, photography, publishing, and corporate communication such as writing and conceptualization and send over phases of their projects to creative firms and professionals in the Philippines.

Lower costs, consistent quality and speed in delivering output, English proficiency, and the ability to comprehend concepts and story lines are among the valuable strengths of the local Philippine creative professionals and industry.

It is simply in the nature of the Filipino to be creative. Consider the country’s human exports;

celebrated performers from Broadway to Disneyland, credible competitors in the world’s well-known singing competitions, respected illustrators at Marvel and DC Comics, beloved fashion designers to the world’s biggest celebrities .

Musicians, painters, poets, writers, actors, architects, media developers and designers … a huge pool of Filipino creatives, a reserve of cultural capital and innovation to fully tap on.

The Philippines, the ideal destination for creative process outsourcing (CPO).